Frequently Asked Questions

Why do it?

From 1970 to 2014, half (451 of 903) of monitored wildlife species in Canada declined in abundance. Globally we have lost 60% of all wildlife, including 29% of birds. Humans and livestock account for about 96% of the biomass of all mammals, while wild mammals for only 4%. Only a quarter of land on Earth is substantively free of the impacts of human activities. Wetlands are the most impacted category, having lost 87% of their extent in the modern era. We effort to rebalance the scales and learn more about our native species and the threats they are currently facing.